Understanding Business
Type
Book
Authors
ISBN 10
256140545
Category
Economics
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Publication Year
1997
Publisher
Issue Period
Management, Management
Subject
Business; Business--Vocational guidance; Industrial management
Tags
Description
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text. - from Amzon
Number of Copies
1